Direct Mail act christmas appeal
The creative was fabulous! We had a great response and it was so emotional to see people’s lovely comments on the gingerbread men.
A direct mail campaign for the Addenbrooke's Hospital Christmas Appeal, raising much needed funds for the Oncology department. Telling the story of cancer patient Sally, our little gingerbread return device gave supporters the chance to not only offer messages of support for the campaign, but also tell their own stories. Each gingerbread person returned was another patient helped. The response was overwhelming. Messages, stories and donations flooded the ACT office, raising a whopping £43,000 for the appeal, and breaking records set by previous Christmas campaigns. The following year, we set the bar even higher.

Concept & design : 10:AM

Copywriting : Theresa Prevost

Jo Elliott, Head of Marketing, ACT (Addenbrooke's Charitable Trust)
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